Hispanic Heritage Month

Program Overview

Hispanics consumers are a critical segment that every brand must reach to drive immediate and long-term growth—they are younger, living longer, and have a greater lifetime value for the brands they love. With a buying power of $1.7 trillion, the same as Canada, Hispanics are a segment that shouldn’t be ignored.

Music is Hispanic’s #1 passion point and a key way they connect with culture. In September Hispanic Americans will be celebrating Hispanic Heritage Month and this represents a huge opportunity for brands to start to engage with these consumers and creatively capture their attention.

MAX programs are 100% turnkey, and authentically engage Hispanic audiences across audio, video, digital and social channels, and include integrations into retail and live events.

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