La Reunion Norteña

La Reunion Norteña is a regional Mexican band from Chihuahua.

Artist Overview

While the group formed in 2009, all five members of the band had recorded and played music since their teenage years. The band consists of Rogelio “El Morro” Martinez (lead singer and bass), Juanito “El Torito” Fabela (2nd vocalist and accordion), Antonio Crispin (saxophone), Orlando Colchado (electric bass), and Edgar Muñoz (drums). They are known for staying true to their musical roots while still exploring ways to expand artistically.

Brand Partnerships

La Reunion Norteña partnered with Dr Pepper from June to August of 2015 as part of the “Sonido Único” program. MAX facilitated the partnership, produced co-branded content featuring the band’s single “Llévate Todo,” and pushed targeted media across the DFW Metroplex throughout the duration of the program. Following the success of its Dr Pepper partnership, La Reunion Norteña partnered with AutoZone in November 2015 as part of the brand’s “Mi Música Mi Zona” music initiative. The AutoZone program targeted Hispanic males in Houston to promote the group’s new song “De Que Manera.” This video and other promotional content reached preexisting and new fans over a range of media platforms including Facebook, Pandora, Twitter, and terrestrial FM radio.

“Houston has always been a good market for us but the ads sure did help! The promotion with AutoZone was great. Everyone knew about La Reunion and our event in Houston.”

Tony Marquez, Artist Manager
La Reunion Norteña

Program Highlights

With Dr Pepper, La Reunion Norteña strategically released a single a month prior to a full album release. The branded exposure helped their album debut as the #1 overall Regional Mexican album on iTunes. It remained at #6 in week two and finished the month in the Top 25. The brand’s partnership with Dr Pepper led to a new partnership with AutoZone that garnered the band nearly three million impressions across radio, streaming, and social. In less than a month running a program with AutoZone, La Reunion Norteña grew its email list by more than 500 people, and the band’s show at the completion of the program saw about a 160% increase in attendees.